Approach

What’s the root cause of our problems? What aspects can we change?
Quality Assurance and Regulatory Complianceaccountability to ourselves, our fellow human beings, and the government; what quality standards are being overlooked and how do we verify that?
Confident we can give this to our own familyWe’re eager to give this to Mom and Pops, are you?
What are the internal processes we are targeting? What can we do to augment and improve your body’s ability to vindicate the culprits? What are the ingredients that can cause an impact? What do they do? What does the research say about these ingredients? How do we deliver this into the human body? What forms are most ideal and most bioavailable? How do the ingredients work together?
Manufacturing feasibilityWhat is the best way to deliver these solutions into the body? How do our consumers take the product? What are their habits? How do we make this as convenient and as straightforward as possible?